Mel Strategies
DANI by Daniel K Launches a Multi-Media Reality Campaign at Baselworld 2015

New York, NY – March 13, 2015: As an anchor to this milestone year, DANI by Daniel K launches its first multimedia creative campaign at Baselworld 2015. The DANI by Daniel K fine jewelry collection features flawlessly executed simulated diamonds set in sterling silver appropriate to be worn both day and night.

This year, DANI by Daniel K is proud to present the brand new ‘I Live My Dreams’ reality campaign, which showcases real women who have worked hard to achieve what is most important to them and who have been brave enough to seek out and live their dreams. This multimedia marketing campaign encompasses print, video, and social media components, all of which unite to create a powerful aspirational message empowering others to follow their dreams.
During this launch season at BaselWorld 2015, DANI by Daniel K will present the first women to embrace the ‘I Live My Dreams’ concept. Melike Ayan is a financial reporter, of Turkish descent, who aspired to fulfill her career as an international journalist. Paige Chapman is an entrepreneur and native of Philadelphia who launched her own yoga studio where, today, she is living her life’s mission as she helps women develop their body and soul.
This inspirational campaign was designed to highlight women of all backgrounds and ethnicities who want to share their message with the world and with other women alike. Ultimately, the campaign will create a global network of women who share their passions and encourage others to believe that anything is attainable if they follow their dreams.

Daniel Koren, Creative Director, stated, “By implementing our marketing concepts globally through multi-media platforms such as social media, web and print, DANI by Daniel K strives to reach women all over the world who will embrace this campaign and become part of something bigger by sharing their dreams and how they have made those dreams their reality.”
The roll out of this campaign will begin this spring in Dubai and spread throughout the U.A.E. Other major markets will follow later this year including the United States, Europe, and Russia.

About DANI by Daniel K: In 2014, after almost two decades in the precious diamond jewelry industry, designer Daniel Koren launched his newest diffusion brand DANI by Daniel K. This fine jewelry collection set in sterling silver, using simulated diamonds, is flawlessly executed to match the designer’s philosophy, which strives to achieve and maintain the most brilliance each stone can possibly produce. The brand was established to fill an untapped space within the industry focused on the design and creation of luxury jewelry appropriate to be worn both day and night. DANI by Daniel K gives all women the ability to adorn themselves in high quality, elegant jewelry.

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